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The Website Maintenance Checklist Every Business Should Follow

The Website Maintenance Checklist Every Business Should Follow

Posted at Jul. 4, 2025

Your website isn’t a “set it and forget it” asset — it’s a living, breathing part of your business. But is it staying healthy?

A lot of businesses focus all their energy on launching a new website — and then go quiet. No updates. No checks. No improvements.

The truth?
A beautiful website can quickly become outdated, vulnerable, and even harmful to your brand if it’s not maintained properly.

Here’s a practical checklist your team (or your tech partner) should follow to keep your website secure, high-performing, and growth-ready.

✅ 1. Security Updates

Your CMS, plugins, themes, and server software need regular updates to patch vulnerabilities.

  • Keep CMS (like WordPress, Drupal) and dependencies updated

  • Remove unused plugins or modules

  • Regularly change admin passwords and review access controls

  • Ensure SSL certificate is active and up to date

🛡️ Even small outdated components can be entry points for attackers.

✅ 2. Website Backups

Accidents happen — a good backup strategy means you’re never stuck.

  • Automate daily or weekly backups

  • Store backups in multiple locations (not just on the server)

  • Regularly test restore points to ensure backups are working

🔄 If you can’t restore your site within hours, your backups aren’t good enough.

✅ 3. Speed and Performance Checks

Load time impacts everything — user experience, SEO, and conversion rates.

  • Run monthly page speed tests (Google PageSpeed Insights, GTmetrix)

  • Optimize images and lazy load where appropriate

  • Remove unused scripts and third-party bloat

  • Consider CDN for faster global delivery

⚡ Speed isn’t just for users — Google ranks faster sites higher.

✅ 4. Broken Links & Errors

Broken pages or 404s frustrate visitors and hurt your SEO.

  • Use tools like Screaming Frog or Ahrefs to scan for broken links

  • Fix or redirect outdated URLs

  • Ensure all internal links still point to live, relevant pages

🔗 A regular crawl ensures your site doesn’t feel abandoned.

✅ 5. Content Accuracy & Relevance

Is your content still doing its job? Keep it fresh.

  • Check key pages for outdated text or images

  • Review services, pricing, team bios, blog dates

  • Refresh high-performing blog posts with updated data

📝 Updated content boosts trust — and SEO performance.

✅ 6. Analytics & Tracking

Your data tells you how the site’s really performing.

  • Verify Google Analytics and Search Console are still active and tracking

  • Set up conversion goals and heatmaps if needed

  • Review bounce rates, time on page, and top exit pages

📊 No data = no insight. Make sure your tools are working properly.

✅ 7. Mobile Responsiveness

Most visitors are on mobile — make sure your site still works perfectly on all devices.

  • Test UI across multiple screen sizes

  • Check load speed and navigation on mobile

  • Verify that clickable elements are easy to interact with

📱 Mobile-first isn’t a trend — it’s the standard.

✅ 8. Accessibility & Compliance

A responsible site is usable by everyone.

  • Check for color contrast issues, missing alt text, and readable fonts

  • Make sure forms are keyboard-friendly

  • Consider WCAG guidelines or local compliance standards

♿ Accessibility isn’t just nice to have — it expands your reach and reduces legal risk.

✅ 9. Technical SEO Health

Behind-the-scenes issues can quietly damage your rankings.

  • Check XML sitemaps and robots.txt file

  • Fix meta tags, duplicate content, and structured data errors

  • Monitor indexing issues in Search Console

🔍 Google crawls your site differently than a person does — maintain both views.

✅ 10. Maintenance Documentation & Support Plan

If multiple people are involved, keep things documented and organized.

  • Log all maintenance activities

  • Keep credentials secure but accessible to the right team members

  • Have a go-to dev partner (like Techstacks 😉) to handle the heavy lifting

🛠️ Maintenance isn’t just about “fixes” — it’s about protecting your investment.

✨ Final Thought: Maintenance Is Where Results Compound

A well-maintained website doesn’t just avoid problems — it creates opportunities.

It runs faster. Converts better. Ranks higher. And gives your users confidence in your brand.

If you don’t have time to manage all of this in-house, we can help.
Techstacks offers ongoing maintenance and support plans to keep your website healthy, secure, and growth-ready — without the stress.