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The First 5 Pages Every Startup Website Needs

The First 5 Pages Every Startup Website Needs

Posted at Jul. 24, 2025

Launching a startup website is exciting — but it can also be overwhelming. What content should you prioritize? What pages do you really need to get started?

Here at Techstacks, we’ve worked with dozens of founders to launch websites that are lean, purposeful, and built to grow. And one thing’s clear: you don’t need 20 pages to make an impact. You need the right 5.

Here’s our go-to list of the first 5 pages every startup website should have — and what each one should accomplish.

1. Homepage: Your Value Proposition Front and Center

This is where most visitors land — so make it count.

Your homepage should quickly answer:

  • What do you do?

  • Who is it for?

  • Why does it matter?

Include:

  • A clear hero statement (what problem you solve)

  • A short intro to your product or service

  • A call-to-action (e.g., “Book a Demo,” “Get Started,” or “Contact Us”)

Tip: Less is more. Don’t overcrowd this with every feature — just make your positioning clear.

2. About Page: Tell Your Story and Build Trust

Startups often overlook this page, but it’s vital for credibility.

Use this to:

  • Introduce your team or founder story

  • Explain your mission or the “why” behind your product

  • Reassure visitors that real, capable people are behind the brand

Bonus: Add team photos or a short founder message to humanize your brand.

3. Product or Services Page: What You Actually Offer

This is where you explain what you're selling — and how it helps your target audience.

Include:

  • A simple list or breakdown of your key offerings

  • Benefits, not just features

  • Pricing info (if possible) or a link to request a quote/demo

If you’re early-stage: Even a “Coming Soon” or “Beta Access” message can work. Just let users know what’s ahead.

4. Contact Page: Make It Easy to Reach You

You’d be surprised how many startups make contacting them confusing. Don’t be that brand.

This page should include:

  • A simple contact form

  • Your email address (especially if B2B)

  • Social media or other communication channels

  • Optionally, your location (even if remote)

Trust boost: A real human contact signal increases credibility and response rates.

5. Blog or Resource Page: Establish Expertise Early

You don’t need dozens of articles. Just 1–3 posts that show you know what you’re talking about can go a long way.

Post ideas:

  • “Why We Built This Product”

  • “Common Problems We Help Solve”

  • Industry trends or tips

Why it matters: It builds SEO value, trust, and gives your voice a platform.

Final Thoughts: Start Lean, Grow Smart

You don’t need a huge site to make a strong impression. These 5 core pages are enough to:

✅ Tell your story
✅ Sell your offer
✅ Connect with leads
✅ Establish trust

Once these are in place and working, then you can grow — adding case studies, careers, FAQs, integrations, and more.